Off-page SEO is what can be done off-page of a Web site to maximize its performance in the search engines for target keywords related to the page content. The most important off-page SEO strategy is link building – getting links from other sites to yours. Links should contain appropriate anchor text and come from relevant pages. The text in the linking anchor tag should not be the same in every site linking to your Web site. The high PageRank relevant site linking to your site is much better than a low PageRank site. However, links should come from sites with a variety of PageRanks and their number should increase gradually, that looks natural to Google.
Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to increa
se your rankings is build up more links. More links will generally lead to betterGoogle PageRank and better search engine rankings.